Did you know horseOlogy offers bloodstock advising? What is that? It means we are with you every step of the way in the buying and selling process. As seasoned horse professionals, we know what we are looking for. We can help you through the process even if you don’t have years of experience under your belt. Here’s what you should know about advising.

What Does a Bloodstock Advisor Do?

Bloodstock advisors are individuals employed to provide independent consideration of each horse for sale to evaluate their conformation and determine their potential for training or pinhooking. Put plainly, we look at horses and give our qualified and educated advice about the investment you’ll make as an owner.

You can trust horseOlogy in the bloodstock advising process to ensure you’re making a good decision and investment.

What We Look for When Buying a Horse

At the upcoming sales, we are looking for specific things. We will evaluate the horses at OBS, Keeneland, and Fasig Tipton throughout the sales season to choose the best possible horse for the people we represent.

  • Pedigree
  • Bone Structure
  • Muscle Tone
  • Balance
  • Movement
  • Manners
  • Overall Looks

Bloodstock Advising with horseOlogy

We love working with clients to make a match between horses and owners. We work with you to understand your goals and develop plans to help you reach and exceed your targets.

We represent or accompany you to the country’s top sales. We encourage our partners to join us when buying or selling so everyone can have a hands-on experience. As part of our services when selling, we advise you on proper sales placement for your current equine holdings.

horseOlogy’s years of education and hands-on experience have earned us a reputation for the highest quality services delivered with integrity and honesty.

We have you covered whether you seek guidance with race placement, purchasing broodmares, stallion selection, pinhooking, or next-stage plans for your existing horses. 

We are here to make the best possible recommendations for your success. At horseOlogy, we are acutely sensitive and respectful of our partner’s privacy. We work diligently but discreetly, as we prefer to let your achievements take center stage.

Meet the Ologists

FollowhorseOlogyonline and on Facebook, Instagram, and YouTube to learn more about our team, thoroughbreds, and services. Call us at 855-HORSIES (855-467-7437) to schedule your visit to our facility.

All Available Shares

horseOlogy has only limited investment opportunities in this year’s investment group.

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Horses of Racing Age

We love to watch our graduates grow and be successful on the racetrack.

Horses of Racing Age Be A Lady ’21 by Violence

Yearling to Two Year Olds

We can’t wait for you to come along and experience all that these horses have to offer.

Weanlings Available

Weanlings to Yearlings

Get involved early as there are limited ownership opportunities.

Weanlings Available


Allowing our partners to take part in the breeding process from start to finish.

Developing and Training

Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.

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Rehab and Layup

Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.

Horses of Racing Age Be A Lady ’21 by Violence

Sales Prep

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.

Weanlings Available


horseOlogy provides a boutique experience while limiting the number of mares and foals.

Horses of Racing Age Be A Lady ’21 by Violence


We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.

Small Share Investing

A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.


Bloodstock Advisors

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

Available Shares




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Meet the Ologists

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