Sales Preparation

We have all seen the pictures of the young horses in the sales ring with sleek, shiny coat and physique that looks like they could be in the winners’ circle tomorrow, right?

Well, how do we get one there?

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring. Whether it is a weanling, yearling, two-year-old, or broodmare heading to a sale, we want them looking their best, and we want to help you get the most out of the experience.


Ocala, Florida

Call Us

Call 855-HORSIES / 855.467.7437

The Ologist Formula

Sales Preparation Services at horseOlogy

A broodmare heading to a sale can be fairly straightforward, but the mamas still deserve to look like a million bucks. If a mare is in foal, there will need to be proper paperwork on file with the consignor and sales company. With a broodmare, the “look” is a little different than a young horse, but we can make sure that she ships into your consignor of choice looking her best.

Sales Preparation

For most young horses, preparing for a sale requires a period of fitness training to gain proper muscle mass. The majority of a weanling and yearling thoroughbred’s life is usually spent in a herd setting with their other young buddies learning to be horses and focusing on growing.

To ensure that we can have them looking the best for a sale, we slowly transition them into a barn setting for the 90 days preceding the sale so we can focus on the individual. Once a young horse is comfortable coming in and out of the stall daily, we can begin to introduce more.

The process may look different for every horse based on their experience. During our sales preparation time, we will groom daily, bathe, hand walk, swim, and exercise on the eurociser or in the round pen. As with any horse under our care, we will work closely with our veterinarians, farrier, and nutritionists to grow and build a well-balanced horse walking into the sales ring.

We work with different consignors across the sale scene and stay in contact with them so that all are easily prepared before shipping to the sale.

Are you needing help finding a consignor for your horse? Let us help.

Why horseOlogy?

As Jena and Katie have been involved in multiple parts of the industry throughout their careers, they have noticed the hassle that it may be for owners to have to organize multiple farms and/or advisors for each of their horses. If one is looking to breed a mare, has a yearling to sell, has a yearling to break for the racetrack, and has a couple of racehorses, they could possibly be looking at four different training barns for these horses. Jena and Katie feel that this could be a simplified process that benefits both the horses and the owner and with their diverse background, they are able to accommodate all of the above.

Variety of Services

We offer a variety of services for you and your thoroughbred. Whether you are interested in preparing your young horse for a successful career at the track, pinhooking your homebred, or shopping for any of the above, we are here to help. At horseOlogy, we believe in setting you and your horse up for success. When moving on to the next step, we will work with you to choose the best trainer or consignor.

Farm is Open

Our farm is open to horses of all ages. With a focus on keeping all services under one roof, there is no need to wait until your horse is at a particular stage or age before sending it to us.

Let's get Started

Contact us today to see how we can set up the best plan for you and your horse.


You Dream It

We Make It Happen

Why the Ology?

Our Mission:

horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.

Our Goal:

To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.

horseOlogy strives to create a community of inclusivity within our investment partners.

We bring a strong business foundation with years of education and hands-on experience with each service.

The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.

Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge. 

Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.

The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.

Horse Capital of the World

With over 400 acres of rolling hills, horseOlogy facilities are among the finest in Ocala's Horse Capital of the World. We offer a freshwater swimming pool, a large eurociser, and ample paddock space in addition to our 3/4 mile sand track and endless bridle trails available for jogging and galloping. We are centrally located and easily accessible from multiple international airports (Gainesville, Orlando, Tampa, and Jacksonville).  

Yes, I would like more infomation about horseOlogy's Sales Prep services.

Trending Everything Ology

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437


All Available Shares

horseOlogy has only limited investment opportunities in this year’s investment group.

Horses of Racing Age Be A Lady ’21 by Violence

Horses of Racing Age

We love to watch our graduates grow and be successful on the racetrack.

Horses of Racing Age Be A Lady ’21 by Violence

Yearling to Two Year Olds

We can’t wait for you to come along and experience all that these horses have to offer.

Weanlings Available

Weanlings to Yearlings

Get involved early as there are limited ownership opportunities.

Weanlings Available


Allowing our partners to take part in the breeding process from start to finish.

Developing and Training

Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.

Horses of Racing Age Be A Lady ’21 by Violence

Rehab and Layup

Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.

Horses of Racing Age Be A Lady ’21 by Violence

Sales Prep

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.

Weanlings Available


horseOlogy provides a boutique experience while limiting the number of mares and foals.

Horses of Racing Age Be A Lady ’21 by Violence


We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.

Small Share Investing

A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.


Bloodstock Advisors

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

Available Shares




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Meet the Ologists

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