Bloodstock Advisors are professionals in the thoroughbred industry who buy and sell horses on behalf of their clients.

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437

horseOlogy

Ology Advantage

At horseOlogy, our bloodstock advisor expertise is to your advantage. We work with you to understand your goals and implement plans to help you attain and hopefully even exceed those targets.

We have you covered whether you seek guidance with race placement, purchasing broodmares, stallion selection, Pinhooking, or next-stage plans for your existing horses. 

We are here to make the best possible recommendations for your success. At horseOlogy, we are acutely sensitive and respectful of our partner’s privacy. We work diligently but discreetly, as we prefer to let your achievements take center stage.

You Dream It

We Make It Happen

Have an Ologist by your side

We will represent or accompany you to the top sales in the country. We are on the grounds evaluating horses at Fasig Tipton, Keeneland, and OBS throughout each sales season and can help you identify investment opportunities. We love when our partners join us when buying or selling. As part of our services, we advise you on proper sales placement for any of your current equine holdings.  

horseOlogy’s years of education and hands-on experience have earned us a reputation for the highest quality services delivered with integrity and honesty. 

Valued Relationships

We do it all, whether on the track, working with babies, broodmares, developing and training, sales preparation, racing, or rehabilitation. Being a Bloodstock Advisor has afforded us strong and valued relationships with the most respected, award-winning, top-earning trainers on the racetrack and consignors for the sales ring.

Advise and Execute

Let us work with you to advise and execute a plan for your stable, one horse at a time. 

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437

horseOlogy

Why the Ology?

Our Mission:

horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.

Our Goal:

To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.

horseOlogy strives to create a community of inclusivity within our investment partners.

We bring a strong business foundation with years of education and hands-on experience with each service.

The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.

Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge. 

Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.

The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.

Trending Everything Ology

The Equestrian Challenge: The Horses Who Made Us

The Equestrian Challenge: The Horses Who Made Us

Every equestrian has that one special horse—the first to steal their heart and run away with it. Here at horseOlogy, our team is no different. Raised with the reins in hand and hay in our hair, we've each been shaped by incredible horses. Join us as we share the tales...

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437

horseOlogy

All Available Shares

horseOlogy has only limited investment opportunities in this year’s investment group.

Horses of Racing Age Be A Lady ’21 by Violence

Horses of Racing Age

We love to watch our graduates grow and be successful on the racetrack.

Horses of Racing Age Be A Lady ’21 by Violence

Yearling to Two Year Olds

We can’t wait for you to come along and experience all that these horses have to offer.

Weanlings Available

Weanlings to Yearlings

Get involved early as there are limited ownership opportunities.

Weanlings Available

Broodmare

Allowing our partners to take part in the breeding process from start to finish.

Developing and Training

Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.

Horses of Racing Age Be A Lady ’21 by Violence

Rehab and Layup

Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.

Horses of Racing Age Be A Lady ’21 by Violence

Sales Prep

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.

Weanlings Available

MareOlogy

horseOlogy provides a boutique experience while limiting the number of mares and foals.

Horses of Racing Age Be A Lady ’21 by Violence

Pinhooking

We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.

Small Share Investing

A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.

horseOlogy

Bloodstock Advisors

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

Available Shares

FarmOlogy

InvestOlogy

AdviseOlogy

Encore - a 501c3

Meet the Ologists

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