
Bloodstock Advisors are professionals in the thoroughbred industry who buy and sell horses on behalf of their clients.
A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.
Training Location
Ocala, Florida
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Call 855-Horsies / 855.467.7437

Ology Advantage
At horseOlogy, our bloodstock advisor expertise is to your advantage. We work with you to understand your goals and implement plans to help you attain and hopefully even exceed those targets.
We have you covered whether you seek guidance with race placement, purchasing broodmares, stallion selection, Pinhooking, or next-stage plans for your existing horses.
We are here to make the best possible recommendations for your success. At horseOlogy, we are acutely sensitive and respectful of our partner’s privacy. We work diligently but discreetly, as we prefer to let your achievements take center stage.
You Dream It
We Make It Happen
Have an Ologist by your side
We will represent or accompany you to the top sales in the country. We are on the grounds evaluating horses at Fasig Tipton, Keeneland, and OBS throughout each sales season and can help you identify investment opportunities. We love when our partners join us when buying or selling. As part of our services, we advise you on proper sales placement for any of your current equine holdings.
horseOlogy’s years of education and hands-on experience have earned us a reputation for the highest quality services delivered with integrity and honesty.
Valued Relationships
We do it all, whether on the track, working with babies, broodmares, breaking and training, sales preparation, racing, or rehabilitation. Being a Bloodstock Advisor has afforded us strong and valued relationships with the most respected, award-winning, top-earning trainers on the racetrack and consignors for the sales ring.

Advise and Execute
Let us work with you to advise and execute a plan for your stable, one horse at a time.
Training Location
Ocala, Florida
Message Us
Call Us
Call 855-Horsies / 855.467.7437

Why the Ology?
Our Mission:
horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.
Our Goal:
To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.
horseOlogy strives to create a community of inclusivity within our investment partners.
We bring a strong business foundation with years of education and hands-on experience with each service.
The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.
Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge.
Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.
The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.
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Training Location
Ocala, Florida
Message Us
Call Us
Call 855-Horsies / 855.467.7437
