horseOlogy purchases weanlings to sell as yearlings and yearlings to sell as 2-year-olds.

We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects. Maintaining a constant thumb on the pulse of successful commercial trends allows our partners to experience pinhooking at its’ finest. We feel the time spent on the sales grounds evaluating each horse is invaluable. We pride ourselves on the steps we take to make the most educated decisions at the sales for our partners.


Weanling: a foal that has been weaned from its mother generally between 4-6 months of age. Typically bought from Keeneland in November and sold at Keeneland, Fasig Tipton, or OBS 8-10 months later.


Yearling: a young horse that has celebrated their first New Years. Typically bought from Keeneland, Fasig Tipton, or OBS between July-October and sold at a training sale the following year between March-June.


2-year-old: a horse that has celebrated its 2nd New Years that is broke to ride and training on the racetrack in our case. Bought as a weanling or yearling and sold at a 2-year-old in training sale between March-June of their two-year-old year where there is a breeze show incorporated.

Profitable Results

horseOlogy structures each Pinhook investment to achieve a profitable result for our partners and a successful racing career for the end-user. Our historical data is proof of this; graduates of our pinhooking program provide impressive statistics:

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437


Why Us

Fixed Cost Billing

At horseOlogy, our fixed cost billing eliminates surprising monthly bills and having to decipher many lines of foreign-sounding costs. There is one fee inclusive of all of the daily expenses incurred in the 9-10 month span of your pinhooking investment. While our goal is to make every horse profitable, one of the essential parts of pinhooking is knowing when you may have to let one go for less than we had hoped for. Having transparent and forthcoming dialog is paramount for these conversations.

  • Our horses will go through the sales preparation process that is fit for them and the end goal. We work diligently with consignors and sales company to meet all deadlines and have the horse in their best possible form at sale time
  • Investments are available throughout the year with a heavy focus from July to November.
  • Give us a call at 855-HORSIES to see what we currently have available or to get set up before the next sale.

When you think Thoroughbred, you typically think racehorse. Owning or buying into a racehorse is a big step and a big commitment that not everyone may enjoy or be able to participate in. By opening up investing to pinhooking, we can share a slice of the thoroughbred industry with you for a shorter period of time (with an end date) and a quicker, more feasible profit margin.

You Dream It

We Make It Happen

Why the Ology?

Our Mission:

horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.

Our Goal:

To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.

horseOlogy strives to create a community of inclusivity within our investment partners.

We bring a strong business foundation with years of education and hands-on experience with each service.

The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.

Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge. 

Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.

The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.

Trending Everything Ology

The Equestrian Challenge: The Horses Who Made Us

The Equestrian Challenge: The Horses Who Made Us

Every equestrian has that one special horse—the first to steal their heart and run away with it. Here at horseOlogy, our team is no different. Raised with the reins in hand and hay in our hair, we've each been shaped by incredible horses. Join us as we share the tales...

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437


All Available Shares

horseOlogy has only limited investment opportunities in this year’s investment group.

Horses of Racing Age Be A Lady ’21 by Violence

Horses of Racing Age

We love to watch our graduates grow and be successful on the racetrack.

Horses of Racing Age Be A Lady ’21 by Violence

Yearling to Two Year Olds

We can’t wait for you to come along and experience all that these horses have to offer.

Weanlings Available

Weanlings to Yearlings

Get involved early as there are limited ownership opportunities.

Weanlings Available


Allowing our partners to take part in the breeding process from start to finish.

Developing and Training

Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.

Horses of Racing Age Be A Lady ’21 by Violence

Rehab and Layup

Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.

Horses of Racing Age Be A Lady ’21 by Violence

Sales Prep

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.

Weanlings Available


horseOlogy provides a boutique experience while limiting the number of mares and foals.

Horses of Racing Age Be A Lady ’21 by Violence


We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.

Small Share Investing

A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.


Bloodstock Advisors

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

Available Shares




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Meet the Ologists

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