
horseOlogy purchases weanlings to sell as yearlings and yearlings to sell as 2-year-olds.
We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects. Maintaining a constant thumb on the pulse of successful commercial trends allows our partners to experience pinhooking at its’ finest. We feel the time spent on the sales grounds evaluating each horse is invaluable. We pride ourselves on the steps we take to make the most educated decisions at the sales for our partners.
Yearling
2-Year-Old
Profitable Results
horseOlogy structures each Pinhook investment to achieve a profitable result for our partners and a successful racing career for the end-user. Our historical data is proof of this; graduates of our pinhooking program provide impressive statistics:
2021-2022
- Five Winners
2020-2021
- One winner
- One Stakes placed (in two starts)
2019-2020
- One multiple winner
- One Stakes placed
2016-2017
- Two multiple stakes placed
- One stake winner
2017-2018
- One multiple stakes placed
- Two stakes winners
2018-2019
- One multiple stakes winner (currently standing stud)
Training Location
Ocala, Florida
Message Us
Call Us
Call 855-Horsies / 855.467.7437

Why Us
Fixed Cost Billing
At horseOlogy, our fixed cost billing eliminates surprising monthly bills and having to decipher many lines of foreign-sounding costs. There is one fee inclusive of all of the daily expenses incurred in the 9-10 month span of your pinhooking investment. While our goal is to make every horse profitable, one of the essential parts of pinhooking is knowing when you may have to let one go for less than we had hoped for. Having transparent and forthcoming dialog is paramount for these conversations.
- Our horses will go through the sales preparation process that is fit for them and the end goal. We work diligently with consignors and sales company to meet all deadlines and have the horse in their best possible form at sale time
- Investments are available throughout the year with a heavy focus from July to November.
- Give us a call at 855-HORSIES to see what we currently have available or to get set up before the next sale.
When you think Thoroughbred, you typically think racehorse. Owning or buying into a racehorse is a big step and a big commitment that not everyone may enjoy or be able to participate in. By opening up investing to pinhooking, we can share a slice of the thoroughbred industry with you for a shorter period of time (with an end date) and a quicker, more feasible profit margin.
You Dream It
We Make It Happen
Why the Ology?
Our Mission:
horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.
Our Goal:
To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.
horseOlogy strives to create a community of inclusivity within our investment partners.
We bring a strong business foundation with years of education and hands-on experience with each service.
The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.
Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge.
Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.
The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.
Trending Everything Ology
The Path to Pinhooking: From Yearling to Two-Year-Old
As we begin to prepare for the OBS sale this spring, we want to share details about what it takes to prepare these young horses for the next phase. The two-year-old stage is where a young Thoroughbred's potential starts to shine. Building on the solid foundation laid...
Invest in horseOlogy: Discover the Rewards of Ownership
For those seeking a unique and rewarding investment, horseOlogy offers an exciting opportunity in the world of pinhooking. Unlike traditional investments, pinhooking allows you to be part of the journey of a young horse, guiding it through growth, training, and,...
Top Tips for New Owners: Navigating Your First Year with horseOlogy
Your first year as a pinhooking investor can be a thrilling yet challenging experience. Pinhooking—investing in young horses with the goal of selling them at a later date(Ideally, for a profit)—has its own unique rewards and requires a well-informed approach. For...
Training Location
Ocala, Florida
Message Us
Call Us
Call 855-Horsies / 855.467.7437

Weanling