The Black Stallion Reading Project, in partnership with the Ocala Horse Alliance and Marion County Schools, is dedicated to instilling a love of reading and the Florida equine industry. Fourth-grade students receive a copy of the 1941 classic novel by Walter Farley, The Black Stallion. They read the entire book, learn to set and achieve goals and learn about career opportunities in the equine industry. HorseOlogy is a supporter of the Black Stallion Reading Project, so wanted to share details on what that means for Ocala’s kids.

History of The Black Stallion Reading Project

The Black Stallion Project has been a part of the Marion County School System for four years. The Ocala Hose Alliance developed it to unify, educate, promote, and grow the horse industry in the area. By sharing the book with ten-year-olds throughout the county, the project opens doors for kids to see how they might fit into the equine industry.

The Black Stallion Project is an approved three-and-a-half-week in-classroom curriculum by the Florida Department of Education and teaches more than just reading with lessons encompassing geography, math, and science. Each fourth grader receives a copy of the classic novel to keep.

How to Get Involved

The Ocala Horse Alliance always looks for equine professionals and farms to partner with for events around Ocala and Marion County. To support the growth of the horse industry in the area, we want to invest in the future and in teaching kids what it means to work with horses in all capacities.

“These are our children, this is our community, and this is the future of the horse industry in Marion County,” the Ocala Horse Alliance states about the need for involvement.   All 32 elementary schools in Marion County have a Farm Partner representing diverse breeds and disciplines, including Thoroughbred racing, Quarter horses, dressage, eventing, Arabians,  jumpers, Paso Finos,  Morgans,  Icelandics, and western disciplines.

Visit the Ocala Horse Alliance website or email to learn more. Or connect with the Ocala Horse Alliance and the Black Stallion Reading Project on Facebook.

Meet the Ologists

FollowhorseOlogy online and on Facebook, Instagram, and YouTube to learn more about our team, thoroughbreds, and services. Call us at 855-HORSIES (855-467-7437) to set up your visit to our facility.

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horseOlogy has only limited investment opportunities in this year’s investment group.

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Horses of Racing Age

We love to watch our graduates grow and be successful on the racetrack.

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Yearling to Two Year Olds

We can’t wait for you to come along and experience all that these horses have to offer.

Weanlings Available

Weanlings to Yearlings

Get involved early as there are limited ownership opportunities.

Breaking and Training

Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.

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Rehab and Layup

Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.

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Sales Prep

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.

Weanlings Available


horseOlogy provides a boutique experience while limiting the number of mares and foals.

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We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.

Micro Investing

A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.


Bloodstock Advisors

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

horseOlogy Encore is a 501(c)(3) Nonprofit Organization

Our Vision
“To transition and care for retiring thoroughbreds or other equine and prepare for their next careers whether it be companion, riding or therapeutic service and offer an educational opportunity to the community.”

Available for Rehoming

The vast majority of rehoming opportunities come from off the track thoroughbreds (OTTB’s) and we take it upon ourselves to make sure that there are open doors and soft landings for each and every one of them that come to us at the end of their racing career.

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What does a second career mean for our equine friends? Whether it is a thoroughbred that’s done with its race career, a show horse that needs an easier job, or a broodmare that gets to retire from her kiddos, we like to think there is a second career for most and aim to create a soft landing for others.

Our Resident Oldies

Not all horses are suited for a second career, and it is most important to understand the difference. You will notice many farms throughout Lexington and Ocala have a field they deem “the retired field” and these typically home retired broodmares, track ponies and others that may have been retired and not able to be rehomed due to injury or temperament.

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horseOlogy Encore is a 501(c)(3) Nonprofit Organization. Please consider gifting a vital donation to aid in the care and rehoming of these wonderful horses.

You Dream It, We Make It Happen


Our Mission

“Our personal responsibility to the equine industry is to care for the horses throughout their lives. We advocate for breeds that have supported us, and we’ll assist them in their second career or retirement however we can.”

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