Recently, we were asked about the advice we would give to other women interested in entering the Thoroughbred industry. We know that as women in a primarily male-dominated field, people often ask us about how we got into it and what we would suggest to others. So we thought we would provide some insight into our perspective.

Don’t Do It…Unless It’s Your Passion

We know that this is a labor of love. While it is a business, being part of the thoroughbred industry is impossible without a deep love for the horses you work with. There is a lot of money in horseracing but training, pinhooking, or rehabbing horses is far from a get-rich-quick scheme. Your involvement will have to be a passion for you to succeed.

Educate Yourself

Because of the history of thoroughbred racing, it’s up to women entering the industry to educate themselves as much as possible. There are so many nooks and crannies to excavate within the world of horses. Young women need to do everything they can to learn the ropes along the way.

Find a Mentor who Believes in You

As women in racing, horseOlogy was developed to give us a platform and a voice. It can be challenging to find a mentor who isn’t paternalistic, and it’s vital that you find someone who sees you and respects you. When learning the trade, work with people who want to see you grow and thrive.

If You’re In, Be All In

We do not believe that the thoroughbred industry is where you can simply dip your toe. If you’re in, be all in. Commit yourself thoroughly to every horse and every aspect of why you’re here. Whether taking on pinhooking, consigning, training, or anything else in racing, do it with your whole heart every day.

horseOlogy is a woman and minority-owned thoroughbred business located in Ocala, Florida. Contact us to learn more.  

Meet the Ologists

FollowhorseOlogyonline and on Facebook, Instagram, and YouTube to learn more about our team, thoroughbreds, and services. Call us at 855-HORSIES (855-467-7437) to schedule your visit to our facility.

All Available Shares

horseOlogy has only limited investment opportunities in this year’s investment group.

Horses of Racing Age Be A Lady ’21 by Violence

Horses of Racing Age

We love to watch our graduates grow and be successful on the racetrack.

Horses of Racing Age Be A Lady ’21 by Violence

Yearling to Two Year Olds

We can’t wait for you to come along and experience all that these horses have to offer.

Weanlings Available

Weanlings to Yearlings

Get involved early as there are limited ownership opportunities.

Weanlings Available


Allowing our partners to take part in the breeding process from start to finish.

Developing and Training

Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.

Horses of Racing Age Be A Lady ’21 by Violence

Rehab and Layup

Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.

Horses of Racing Age Be A Lady ’21 by Violence

Sales Prep

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.

Weanlings Available


horseOlogy provides a boutique experience while limiting the number of mares and foals.

Horses of Racing Age Be A Lady ’21 by Violence


We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.

Small Share Investing

A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.


Bloodstock Advisors

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

Available Shares




Encore - a 501c3

Meet the Ologists

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