Where would the thoroughbred industry be without the incredible stallions that have created champions? The importance...

Where would the thoroughbred industry be without the incredible stallions that have created champions? The importance...
We love what we do. That doesn’t mean we don’t have exhausting days or challenges, but spending time with these horses...
Horse racing, a sport steeped in tradition and adrenaline, has long captured the hearts of enthusiasts worldwide. As...
When it comes to the heart-pounding excitement of horse racing, America boasts a rich tapestry of famous racetracks...
Encouraging lifelong learning among trainers, owners, and investors is pivotal for the racing industry's growth and...
Rest and recovery are integral to a racehorse's training routine and crucial to their well-being and performance....
At horseOlogy, we emphasize the significance of mental preparation in equine athletes. Like physical conditioning, a...
The Black Stallion Reading Project, in partnership with the Ocala Horse Alliance and Marion County Schools, is...
horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.
To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.
horseOlogy strives to create a community of inclusivity within our investment partners.
We bring a strong business foundation with years of education and hands-on experience with each service.
The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.
Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge.
Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.
The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.
Ocala, Florida
Call 855-Horsies / 855.467.7437
horseOlogy has only limited investment opportunities in this year’s investment group.
We love to watch our graduates grow and be successful on the racetrack.
We can’t wait for you to come along and experience all that these horses have to offer.
Get involved early as there are limited ownership opportunities.
Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.
Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.
At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.
horseOlogy provides a boutique experience while limiting the number of mares and foals.
We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.
A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.
A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.
Our Vision
“To transition and care for retiring thoroughbreds or other equine and prepare for their next careers whether it be companion, riding or therapeutic service and offer an educational opportunity to the community.”
The vast majority of rehoming opportunities come from off the track thoroughbreds (OTTB’s) and we take it upon ourselves to make sure that there are open doors and soft landings for each and every one of them that come to us at the end of their racing career.
What does a second career mean for our equine friends? Whether it is a thoroughbred that’s done with its race career, a show horse that needs an easier job, or a broodmare that gets to retire from her kiddos, we like to think there is a second career for most and aim to create a soft landing for others.
Not all horses are suited for a second career, and it is most important to understand the difference. You will notice many farms throughout Lexington and Ocala have a field they deem “the retired field” and these typically home retired broodmares, track ponies and others that may have been retired and not able to be rehomed due to injury or temperament.
horseOlogy Encore is a 501(c)(3) Nonprofit Organization. Please consider gifting a vital donation to aid in the care and rehoming of these wonderful horses.
“Our personal responsibility to the equine industry is to care for the horses throughout their lives. We advocate for breeds that have supported us, and we’ll assist them in their second career or retirement however we can.”
Where would the thoroughbred industry be without the incredible stallions that have created champions? The importance of bloodlines and pedigrees...
We love what we do. That doesn’t mean we don’t have exhausting days or challenges, but spending time with these horses makes everything worth it....
Horse racing, a sport steeped in tradition and adrenaline, has long captured the hearts of enthusiasts worldwide. As the industry evolves, it's...
When it comes to the heart-pounding excitement of horse racing, America boasts a rich tapestry of famous racetracks that have become iconic in the...
Encouraging lifelong learning among trainers, owners, and investors is pivotal for the racing industry's growth and the well-being of racehorses. To...