horseOlogy purchases weanlings to sell as yearlings and yearlings to sell as 2-year-olds.
We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects. Maintaining a constant thumb on the pulse of successful commercial trends allows our partners to experience pinhooking at its’ finest. We feel the time spent on the sales grounds evaluating each horse is invaluable.
We pride ourselves on the steps we take to make the most educated decisions at the sales for our partners.
Yearling
2-Year-Old
Why Us
How do Thoroughbred partnerships work at horseOlogy?
Thoroughbred partnerships at horseOlogy give you the chance to be part of the journey without the complexity of full ownership. You tell us your budget and goals—whether that’s pinhooking, racing, or both—and we match you with the right opportunities. With an Ologist by your side, you’ll have guidance at every step, from sales selection to training updates, all in a program that’s transparent, fun, and relevant.
What’s the benefit of joining the waitlist now?
Joining early means you secure your spot and budget range ahead of time. That way, when the right horse comes along, you’re already positioned to be part of the opportunity instead of rushing to catch up.
Can I choose between pinhooking and racing?
Yes! On our waitlist, you can select Pinhooking, Racing, or Both. This helps us align you with the type of Thoroughbred opportunity that excites you most.
What does “having an Ologist by your side” mean?
It means you’re never navigating the process alone. Our team helps identify horses that match your goals, represents your interests in the sales ring, and keeps you informed every step of the way. Think of us as your bloodstock advisors, training partners, and ownership guides rolled into one.
What happens once horseOlogy purchases a horse?
Our horses go through a customized sales preparation process based on their individual needs and end goals. We work closely with trusted consignors and sales companies to meet every deadline and ensure each horse is presented in their best possible form come sale time.
Investments are available year-round, with a strong focus from July through November.
What’s the difference between racing and pinhooking investments?
When you think Thoroughbred, racing might be the first thing that comes to mind—but owning or buying into a racehorse is a big step that not everyone is ready for.
That’s where pinhooking comes in. It offers the excitement of ownership for a shorter period (with a clear end date) and the potential for a faster, more feasible return. By opening the door to pinhooking, horseOlogy makes it easy to experience a slice of the Thoroughbred industry in a fun, transparent, and accessible way.
Profitable Results
horseOlogy structures each Pinhook investment to achieve a profitable result for our partners and a successful racing career for the end-user. Our historical data is proof of this; graduates of our pinhooking program provide impressive statistics:
2021-2022
- Five Winners
2020-2021
- One winner
- One Stakes placed (in two starts)
2019-2020
- One multiple winner
- One Stakes placed
2016-2017
- Two multiple stakes placed
- One stake winner
2017-2018
- One multiple stakes placed
- Two stakes winners
2018-2019
- One multiple stakes winner (currently standing stud)
Training Location
Ocala, Florida
Message Us
Call Us
Call 855-Horsies / 855.467.7437
Our Mission:
horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.
Our Goal:
To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.
horseOlogy strives to create a community of inclusivity within our investment partners.
We bring a strong business foundation with years of education and hands-on experience with each service.
The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.
Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge.
Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.
The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.
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Training Location
Ocala, Florida
Message Us
Call Us
Call 855-Horsies / 855.467.7437
Weanling