Hello, Hollywood! In 2024, horses are stealing the spotlight, and our favorite celebs are saddling up for serious equine adventures. From the epic couple of Snoop Dogg and Martha Stewart making waves at the Paris Olympics to NFL star Travis Kelce jumping into the world of racehorse ownership, and even a growing fascination with hobbyhorse competitions, it seems the world is going a bit horse crazy this year. And we’re absolutely here for it.

Snoop Dogg and Martha Stewart at the Paris Olympics: A Dynamic Duo in the Dressage Arena?

Picture this: Snoop Dogg, king of rap and smooth vibes, alongside Martha Stewart, queen of all things domestic and delightfully bougie, sitting side-by-side in the stands of the equestrian arena at the Paris 2024 Olympics. Sounds like something straight out of a comedy sketch, right? But nope, this is 100% real life, and it’s happening.

Snoop and Martha, already famous for their hilarious and unlikely friendship, have taken their love of high-class culture to the next level by becoming the surprise VIP guests at the Olympic equestrian events. Martha is no stranger to the finer things in life, and she’s an avid equestrian. Helping Snoop overcome his fear of horses was the right job for her.

While it’s still unclear if Snoop will trade his usual chill for a tailored riding jacket and top hat, one thing’s for sure: the world was glued to their screens to see this dynamic duo’s reaction when the horses hit the arena.

Hey Snoop – maybe you want to get into thoroughbred racing next? Call us!

Travis Kelce Enters the Winner’s Circle: The NFL Star Buys a Racehorse

As if these last few years haven’t been a wild ride for Travis Kelce, including his high-profile relationship with pop sensation Taylor Swift and back-to-back Super Bowl championships with the Kansas City Chiefs, the tight end has decided to add another feather to his very full cap: becoming a thoroughbred racehorse owner.

Yes, that’s right, Travis Kelce is diving head-first into the exciting and often unpredictable world of horse racing. According to reports, Kelce has always had a soft spot for horses, and after attending the Kentucky Derby this year, he was bitten by the racing bug. Not one to do things halfway, he’s gone all-in and bought a stake in an already Stakes Placed colt aptly named Swift Delivery.

Owning a racehorse isn’t exactly like playing on a football team, but Kelce seems more than ready to take on the challenge.

Fun fact: Check out Swift Delivery at the OBS June sale in Katie’s White Lilac consignment.

Hobbyhorse Competitions: The Equestrian Craze That’s Sweeping the Nation

While Olympic dressage and thoroughbred racing might be some of the more usual suspects in the horse world, 2024 has given rise to a new, quirky trend gaining serious momentum: hobbyhorse competitions.

Yes, you read that correctly. Hobbyhorses, those stuffed horse heads on a stick that we all galloped around with as kids, have gone pro. What started as a niche activity in Finland has exploded in popularity across the globe, with passionate hobbyhorse enthusiasts of all ages competing in events ranging from “show jumping” to dressage. Participants ride their trusty stick steeds over obstacle courses, demonstrating impressive athleticism, creativity, and a deep love of all things equine.

While it might sound silly initially, these hobbyhorse competitions are no joke. Riders spend hours training to perfect their form, and the events are judged with the same rigor as traditional equestrian competitions. Some competitors even customize their hobbyhorses, decking them out with hand-stitched bridles, flowing manes, and intricate patterns.

And it’s not just the hobbyhorses that are serious business; these events draw major crowds! From TikTok challenges to YouTube channels dedicated to showcasing the best hobbyhorse routines, this trend has become a full-blown cultural phenomenon. And with social media influencers hopping on the hobbyhorse bandwagon, it’s only getting bigger.

Let’s Get Viral in 2025!

2024 is officially the year of the horse, or at least the year of horse-adjacent activities in pop culture. From Snoop Dogg and Martha Stewart bringing some unexpected star power to the Olympic dressage arena to Travis Kelce making moves in the racing world and the rise of hobbyhorse competitions as a bonafide sport, the equine world is having its moment in the spotlight.

Whether you’re watching Olympic-level horses execute jaw-dropping dressage moves, cheering on Kelce’s newest four-legged investment, or practicing your hobbyhorse routine in your living room, there’s no denying that horses, real or otherwise, are the true stars of 2024.

We’d love to get horseOlogy into the conversation in 2025. What big name can we attract to our doorstep next year?