In the Thoroughbred world talent matters, and training matters. But timing? Timing can make all the difference.
Every stage of a horse’s life has a season.
This industry runs on a rhythm all its own. From breeding and foaling season to weanling and yearling sales, from 2-year-olds in training to racing campaigns and even retirement planning, every stage of a horse’s life has a season. Knowing when to make a move is pivotal in the long term success of a business.
Supply and Demand
For buyers and sellers, timing means paying attention to supply and demand. A major weanling or yearling sale with a deep catalog might offer huge opportunities but it also comes with heavy competition. It’s not just about numbers; it’s about pedigree, too. A sale stacked with fashionable bloodlines might heat up the market, while one with a more mixed pedigree profile can create hidden value for sharp buyers.
Thoroughbred Sales Calendar
The Thoroughbred sales calendar is another key driver, each sale has its own character, level of competition, and buyer mood and we tailor our approach accordingly. Having trusted bloodstock advisors on your side means you get set of expert eyes on pedigree, conformation, and market timing helping you buy and sell at the right moment.
- January – OBS Winter Mixed, Keeneland Horses of All Ages
- February – Fasig-Tipton Winter Mixed
- March – OBS 2-Year-Olds in Training
- April – OBS 2-Year-Olds in Training, Keeneland Selected Horses of Racing Age
- May – Fasig-Tipton 2-Year-Olds in Training
- June – OBS 2-Year-Olds in Training
- July – Fasig-Tipton Horses of Racing Age & Yearlings
- August – Fasig-Tipton Saratoga Sale
- September – Keeneland September Yearling Sale
- October – Fasig-Tipon Kentucky October Yearlings
- November – Fasig-Tipton Breeding Stock
And that doesn’t even include the growing number of digital sales, which open new doors for buyers and sellers year-round.
What is the best strategy?
When it comes to looking for your next Stakes Winner, what is the best strategy? Do you capitalize early on pedigree and conformation at a yearling sale, or wait until a 2-year-old can showcase its athleticism in the breeze show? Each has their pros and cons and can depend hugely on patience and budget.
Timing
Timing also guides us beyond the sales ring. Deciding when a horse is ready to move from the training center to the track, when to debut a racehorse, or even when to take a step back and give a horse more time. It’s all about aligning the horse’s development with their training and wellbeing.
At horseOlogy, we don’t just raise, train, and manage Thoroughbreds – we put the horse first in everything we do. Every decision is grounded in care, thoughtful training, and long-term development, always with an eye on the bigger picture. Success comes in many forms – winning, healthy horses, happy owners, and creating a stronger industry for tomorrow.
Looking to Be Part of Something Bigger?
With horseOlogy’s Thoroughbred Partnerships, you’re not just along for the ride—you’re a key player. From conception to retirement, we offer full-service support that makes the Thoroughbred industry fun, transparent, and relevant.
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Call (855) 467-7437 or email Teona@horseOlogyinc.com to get started.