horseOlogy: (n.) all things Ology of the horse. Making the Thoroughbred industry transparent, fun, and relevant.

Micro Investing

Syndicated partnerships in horse racing have been around for quite a while. Micro Investing is an ownership model that sells shares in the racehorse to several people, dividing the initial investment, expenses, and proceeds of that horse across the partnership. Syndicates are most commonly composed of owners with 10%+ shares.

Micro Investing – Pinhooking

Micro investing is a business model whereby a diverse group of people can participate in the excitement of owning a racehorse, which may otherwise not have been feasible. For example, micro-shares are often sold in increments of .01%, allowing thousands of people to experience the excitement of investing in a Pinhooking.

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437


Hello Future Partner!

We love to share our passion, farm, and knowledge with everyone who wants to experience a little slice of horse heaven.

Come Ology with us!

While micro investing started in the racehorse world, there is a need for it in other aspects of the industry. Micro investing is a business model whereby a diverse group of people can participate in the excitement of owning a horse, which may not have been otherwise feasible.


Pinhooking is the practice of buying a horse at one stage of their life and selling them at a later stage. horseOlogy purchases weanlings to be sold as yearlings and yearlings to be sold as two-year-olds as well as other savvy aquisition opportunities.

Sport of Everyone

We feel strongly that thoroughbred horse racing (at every stage) shouldn’t just be ‘the sport of kings’ but the sport of everyone.

2022-2023 Season

For the 2022-2023 season, we are excited to offer micro-partnerships within our Pinhooking service line. Pinhooking has historically been for the bolder investor. We are making it available to the more risk-averse as we are offering the opportunity to purchase micro shares in any of our Pinhook prospects.

The high costs of buying and training racehorses prohibit most from participating in this sport. We are excited to offer Mirco Investing opportunities.

Micro investing is for anyone who has a passion for Thoroughbreds but believes they may never have the means to participate at an owners’ level. We want to make sure that you can participate in this experience at an affordable cost.

If you are interested in Micro Investing, contact us, and let us tell you more about our unique program!



Ocala, Florida

Call Us

Call 855-HORSIES / 855.467.7437

You Dream It

We Make It Happen

Why the Ology?

Our Mission:

horseOlogy delivers exceptional services to thoroughbred owners by providing focused, individualized care and training for their thoroughbreds. Our array of services throughout the industry and the opportunity for owners to be involved at any level create the most satisfying ownership experience for horseOlogy clients.

Our Goal:

To be the finest in the Thoroughbred Industry by being transparent, fun, and relevant.

horseOlogy strives to create a community of inclusivity within our investment partners.

We bring a strong business foundation with years of education and hands-on experience with each service.

The partner experience is always our priority. Whether Pinhooking, Racing, or any of our horseOlogy services, each of our partners will receive personalized service with the promise of complete transparency through their entire investment process.

Built on years of trust and mutual respect, our industry-relevant relationships with the best trainers and consignors in the country allow our partners access to the Ology edge. 

Jena and Katie's years of experience will enable us to place each racehorse in the optimal racing program. We focus on the individual and their needs, whether it be temperament or level of racing.

The communication doesn't cease once your racehorse moves to a trainer at the track. We are there every step to ensure that your experience is as rich as when we worked with your horse directly.

Trending Everything Ology

Training Location

Ocala, Florida 

Call Us

Call 855-Horsies / 855.467.7437


All Available Shares

horseOlogy has only limited investment opportunities in this year’s investment group.

Horses of Racing Age Be A Lady ’21 by Violence

Horses of Racing Age

We love to watch our graduates grow and be successful on the racetrack.

Horses of Racing Age Be A Lady ’21 by Violence

Yearling to Two Year Olds

We can’t wait for you to come along and experience all that these horses have to offer.

Weanlings Available

Weanlings to Yearlings

Get involved early as there are limited ownership opportunities.

Breaking and Training

Our approach is joining up with each horse so that they understand the process of learning through acceptance and not fear.

Horses of Racing Age Be A Lady ’21 by Violence

Rehab and Layup

Whether it is to let them rest mentally and/or physically or an injury, wehas the means and skill set.

Horses of Racing Age Be A Lady ’21 by Violence

Sales Prep

At horseOlogy, we focus on the tiniest details that can set our horses apart in the sales ring.

Weanlings Available


horseOlogy provides a boutique experience while limiting the number of mares and foals.

Horses of Racing Age Be A Lady ’21 by Violence


We bring years of experience evaluating conformation and pedigree to uncover the best pinhooking prospects.

Micro Investing

A business model whereby a group of people can participate in the owning horse, which may otherwise not have been feasible.


Bloodstock Advisors

A bloodstock advisor’s services may include but are not limited to, mating, sale placement, acquisition, trainer placement, and overall management of your horse.

horseOlogy Encore is a 501(c)(3) Nonprofit Organization

Our Vision
“To transition and care for retiring thoroughbreds or other equine and prepare for their next careers whether it be companion, riding or therapeutic service and offer an educational opportunity to the community.”

Available for Rehoming

The vast majority of rehoming opportunities come from off the track thoroughbreds (OTTB’s) and we take it upon ourselves to make sure that there are open doors and soft landings for each and every one of them that come to us at the end of their racing career.

horseOlogy Encore Adoption Form

What does a second career mean for our equine friends? Whether it is a thoroughbred that’s done with its race career, a show horse that needs an easier job, or a broodmare that gets to retire from her kiddos, we like to think there is a second career for most and aim to create a soft landing for others.

Our Resident Oldies

Not all horses are suited for a second career, and it is most important to understand the difference. You will notice many farms throughout Lexington and Ocala have a field they deem “the retired field” and these typically home retired broodmares, track ponies and others that may have been retired and not able to be rehomed due to injury or temperament.

Make your donation through our secure site

horseOlogy Encore is a 501(c)(3) Nonprofit Organization. Please consider gifting a vital donation to aid in the care and rehoming of these wonderful horses.

You Dream It, We Make It Happen


Our Mission

“Our personal responsibility to the equine industry is to care for the horses throughout their lives. We advocate for breeds that have supported us, and we’ll assist them in their second career or retirement however we can.”

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Famous Racetracks Across America

When it comes to the heart-pounding excitement of horse racing, America boasts a rich tapestry of famous racetracks that have become iconic in the...

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Available Shares




Encore - a 501c3

Meet the Ologists

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